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Thank you for a great Cvent CONNECT Europe

Our inaugural Cvent CONNECT Europe was filled with inspiration and insights! Catch a glimpse of the keynote highlights, download our top breakout session content, and pre-register for next year’s conference.

490+ people

attended our first Cvent CONNECT Europe

15 seconds

Average check-in time with OnArrival360

30+ sessions

Available to attendees

1.3 million

impressions on Twitter


of attendees downloaded the mobile app

Keynote Sessions

Reggie Aggarwal

Reggie Aggarwal

Founder and CEO, Cvent

Reggie welcomed the 400+ audience to Cvent CONNECT Europe, focusing on the value of using Cvent technology to automate events. By leveraging data and information captured in the Cvent Platform, event professionals have a better understanding of attendee needs that drive meeting success.

Chris Hughes

Brand Events, CEO

It’s the experience stupid! Chris led a lively session taking us through why he works in live events and how to create the best experience. It’s all about Anticipation, Arrival, Moments and Memories - AAMM1

Greg Wolfe

Greg Wolfe

COO, Marketo

Winning in the Engagement Economy - Digital transformation has forever changed the way companies do business. Today’s buyer, whether a business or consumer, is more informed, more savvy and more particular about the brands they choose than ever before. Greg discussed how winning companies stay relevant by transforming their organisation and customer experience in today’s digitally connected world.

David Rowan

David Rowan

WIRED UK, Editor-at-Large

David considered how technology is disrupting every industry and market, how apps change consumer behavior and why ‘social commerce’ is killing traditional marketing. In this session we learned how technology has evolved and what are the top ten trends coming in the next decade, what you should be doing now to prepare, and how organisations have to adapt to foster a culture of innovation.

Nicole Yershon

Nicole Yershon

Lab for Hire, Founder

The world is awash with technology, over the last few decades, many people have become experts. Nicole is a huge fan of technology, but has witnessed millions of pounds of technology lay idle and lots of people talking the talk and not walking the walk!

Breakout Sessions

Tuesday 17 October

Hospitality Cloud – The Road Ahead

Pete Floros

Attendees discovered how the Cvent hospitality cloud benefits your hotel now and in the future following the Lanyon merger.

New Innovations from Cvent to Transform Your Events

Nathan Chin, Brett Fitzgerald, McNeel Keenan

What's new in tech in the world of events? Cvent's senior tech team recapped recent major launches and reveal what's coming down the line. They'll shared insight into how tech will change the way your company runs and executes their events.

Event Marketing – Learn strategy from industry experts

Judy Elvey, Stacey Fontenot

The options for marketing your event to drive attendance grow ever more varied and complex, with new channels and techniques appearing all the time. Stacey and Judy looked at some best practice examples of how to make communications more effective, and which other channels to use to extend the reach of your events far beyond the people in the room.

The Power of Hotel Data

Data insights that every hotelier needs to know including trends and relevant stats for the segments of MICE and business travel.

5 Trends Affecting the Hospitality Industry

Kathleen Garcia

Attendees learned about new patterns and trends most likely to influence the growth and performance of your hotel's business success.

SMM Expert Panel: Implementing a global SMM strategy and driving adoption

Lynn Bennett, Toby Guest, Joanne Shaw, Kari Wendel

Whether you're looking to expand a local or regional strategic meetings management programme, or wanting to know other best practices for managing a global programme, CWT led a panel of experts who discussed what global meetings management success means to you.

Transform the way you manage hotel room blocks forever

Chris Avery

Whether you hate spreadsheets, can never seem to meet your room block commitments, or struggle to manage constantly changing attendee reservations, room block management is a painful piece of managing any event. This session will provide attendees with the tools to take back control and empower your room block management process.

Gain Insights, Take Action: 2018 Global Meetings & Events Forecast

Dominic Marder, Mark Scales

We were delighted to share results from American Express Meetings & Events’ 2018 Global Meetings and Events Forecast. During this session we shared meetings industry trends and insights at a global and regional level. We will also took a deep dive into key industry topics including Benchmarking Meeting Programs; Managing Meetings in China; and Understanding Your Attendees. Together we explored the implications and recommended actions for meeting owners so you can more effectively manage your meetings programme.

Amplifying the Power of Live Events

Matthew Howarth

The power of live events is well understood and accepted. From this session, attendees understood how to amplify that power by tracking the attendee journey throughout the event and utilising insights to inform and personalise the rest of their marketing to those attendees. Integrate this data with your marketing automation and CRM and share the power with the rest of your organisation.

Integrating Travel, Meetings & Events: Power Play or Legend?

Jean Squires

Is integrating your travel, meetings and events RFP data your next big power play or an unattainable myth? This interactive panel debated and helped us shape the future of travel and meetings RFPs.

Room Block Management Made Easy

Chris Avery

Attendees explored how room block management technology can streamline and automate group bookings whilst increasing planner satisfaction and generating incremental revenue.

Business Transient Best Practices and Roadmap

Ilaria Marinoni

Attendees learned about recent and upcoming enhancements to the Cvent Business Transient (Formerly Lanyon) solution and gain valuable skills to improve how you manage and increase your hotel’s corporate business.

From Arrival to departure: Creating a seamless onsite experience for your attendees

Rachel Johnston 

You successfully marketed your event and achieved your registration goals. Now it's time to execute your event on-site. Attendees of this session now understand how to give attendees a seamless experience from check-in and badging to lead capture and session scanning capabilities.

Talking the Language of the C-Suite

Chuck Ghoorah

You heard from Cvent's President of Worldwide Sales and Marketing, Chuck Ghoorah, at CONNECT Europe 2017 on how to elevate your role within your organisation.

How Tech Disruption will Change the World: Are you ready for it?

David Rowan

David considered how technology is disrupting every industry and market, how apps change consumer behavior and why ‘social commerce’ is killing traditional marketing.

Wednesday 18 October

Forecasting the Future of Event Technology

McNeel Keenan, Brian Ludwig

Technology is ever changing at a fast pace and our industry has undergone massive change in the last decade alone? What's next? Hold onto your iPads, this session was an electrifying ride.

Panel Session: Venue Sourcing

Dana Lewis, Catherine Morris, David Chalmers, Kathleen Garcia

Venue sourcing is a key part of organising an event. During this panel-discussion we heard from event planners, hoteliers and third party planners about their journey and challenges when it comes to searching and confirming a venue and what best practices have worked for them.

Panel Session: Corporate Travel

Jan T. Jacobsen, Elis Kodra, Gianni Salvadori, Jean Squires

Corporate travel is key for companies worldwide and represents great revenue for hotels. During this panel-discussion we heard from travel managers, hoteliers and third party agencies about their journey and challenges when it comes to searching and contracting hotels and what best practices have worked for them.

Strategic Venue Sourcing in the Digital Age

Gerry Wechselberger, Laura Puglisi

Whether searching for venues for three or five thousand attendees or looking for a venue for one event or a hundred, your venue search is one of the most important, and usually, time consuming tasks any event planner can undertake. Attendees learned how event technology can simplify this, by managing an eRFP process and allowing you to strategically manage their sourcing programme.

Managing speakers, exhibitors and appointments at large conferences and events

Kerri Sullivan

Complicated registration builds, large scale speaker management, exhibitor management and one to one appointments - complex conferences have their own unique challenges. Kerri helped you to understand new ways to support your large, complex conferences with less stress.

General Data Protection Regulation (GDPR): Do you understand it and are you ready?

Debrah Harding

The General Data Protection Regulation (GDPR) is the most significant change to affect European data protection this century. The new EU Regulation, designed for the digital age, has strengthened individual rights and increased business accountability including the introduction of fines up to 20 million Euros for those that breach the Regulation. The GDPR will impact all businesses within the data supply-chain which process and collect personal data about European citizens, whether they are based in the EU or not. The new Regulation comes into force from May 2018, and this session will highlight the key changes and provide guidance to enable businesses to prepare for the changes.

Chronicles of the Global Planner

Chris McAndrews

Meet the global planner of tomorrow. During this session we shared the findings of our global planner sourcing survey including: insights and behaviours of meeting planners from around the world.

Apps - a necessity or gimmick? Transform Event Attendee Engagement with mobile apps

Nick Tinker

Your job is to delight and excite your attendees. But it’s not always that simple, is it? Modern attendees have modern expectations, and you must continuously update your repertoire to keep your attendees on their toes. We learned how mobile app features can transform your event by streamlining your job as a planner, personalising your attendees’ experience, and increasing event engagement.

Business Transient Best Practices and Roadmap

Ilaria Marinoni

Attendees learned about recent and upcoming enhancements to the Cvent Business Transient (Formerly Lanyon) solution and gain valuable skills to improve how they manage and increase hotel’s corporate business.

Maximise your ROE, return on events

Alex Rolfe

ROI is not just a 'buzz word' but a way of life for all marketeers and event organisers. As one of the largest marketing tactics available to a company, live events demand huge investment, of time as well as money. To justify continued investments in your events it is becoming more and more critical to prove ROI. In this session, we reviewed some best practice ideas for how you can measure your ROI effectively and in turn increase your ROE - return on events.

Not all events are complex! How to create and launch an event in minutes.

Michael Woodhouse, Liz Owens 

For some events you just need a quick and easy solution to invite guests and capture registrations or an RSVP, and we have the perfect solution for that. Cvent Express is a fast, modern, and integrated solution that enables you to create and launch an event in minutes. Attendees learned how to simplify the event planning process with the new Cvent Express that is built for speed; both for the planner and the attendee.

Next generation registration experience - simplification for planners and attendees

Nathan Chin

Registration systems are moving with the times, and becoming more responsive and simple to use. Nathan gave a sneak preview of the modern, flexible registration site designer, FLEX which will be available with Cvent's latest release, and demonstrated how setting up your event registration is about to become even easier for you and your attendees.

5 Steps to “Actionable” Event Feedback

Meg Stensrud

It’s become increasingly critical for planners, marketers and business decision makers to ensure their money is spent wisely, and that each event investment is maximising their organisation’s ability to build stronger relationships and improve overall ROI. A great way to do that: event feedback. When event feedback is leveraged as part of a more robust, programmatic loop, the direct insights you get for your events becomes even more powerful.

The Power of Hotel Data

Bharet Malhotra

Data insights that every hotelier needs to know including trends and relevant stats for the segments of MICE and business travel.

Make your mobile app work harder, how to market it to increase adoption & engagement

Amanda Ford, Brooke Gracey

You've built a great app and now you want to be sure all your attendees get to experience it. Brooke took you through her best tips and tools that drive adoption and catapult attendee engagement and showed you how CrowdCompass clients get download rates of up to 80% by using these marketing strategies. 

Best Practice: Leveraging the New Cvent Supplier Network Features

Pete Floros

Attendees learned how to best use the new features to win over planners and build your brand's digital reach. Product Managers also presented the newest and future updates.


Cvent CONNECT Europe 2017: Key Takeaways

With 490+ people attending, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about how we’re improving our platform to maximize the impact of your events, regardless of their size, key industry trends, and how to further leverage the power of your events.

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